From Celebrity Concept to Market Sensation
Challenge
A Malaysian celebrity with over eight million followers wanted a signature wellness drink featuring bird’s nest, aiming for high consumer appeal and a premium market presence. The challenge was to deliver a product that matched the celebrity’s brand while maintaining flawless quality.
Our Solution
Ecolite Biotech offered end-to-end ODM services, including formula optimisation to packaging design, and full production management. Additionally, we provided guidance on market positioning to ensure the drink would generate strong sales. By combining technical expertise with brand insight, we created a product that fans and wellness consumers would embrace.
We ensured regulatory compliance with HALAL, Veterinary Inspected for Wholesomeness, MeSTI, HACCP, and GMP certifications, giving the product credibility and boosting consumer trust.
The Outcome
The beverage quickly became a best-seller locally and successfully expanded to Indonesia. It is now a top-selling product in social commerce and celebrity collaborations, demonstrating how Ecolite Biotech helps brands create both market impact and strong revenue.
Create Signature Health Products with Ecolite Biotech
Leverage our OEM, OBM and ODM capabilities to launch unique, high-quality functional beverages. We provide tailored formulations, Halal certification and complete production support to match your brand vision.